Marketing Director

• Design, build, run, measure, and improve campaigns and programs that create high-quality demand for the Business Development team.
• Build a repeatable, multi-channel demand-generation engine across target accounts, target audiences, content, paid activity, partnerships, events, website conversion, and Marketing automation.
• Create a practical Marketing-to-BD operating model with clear lead-quality standards, shared hand-offs, campaign follow-up, and conversion reporting.
• Lead a clear, useful, and commercially relevant articulation of the offers in priority markets.
• Make the combination of decision science, design, data, and AI legible to senior B2B buyers.
• Partner with the CEO, BD leadership, Practice Leads, and subject-matter experts to test propositions, refine offers, and build market narratives.
• Lead the Marketing contribution to the redesign of the website so that it better represents quality and supports conversion.
• Build a thought-leadership and content program that supports both reputation and commercial goals.
• Work with consultants, PhDs, designers, and AI engineers to find ideas worth telling and turn them into content that senior buyers want to read and discuss.
• Bring fragmented or outsourced demand-generation activity into a more coherent in-house model.
• Build the systems, templates, workflows, reporting, and automation that allow for quick launch of high-quality campaigns and continuous improvement.
• Utilize Marketing automation, attribution, reporting, and conversion tracking.
• Use generative and agentic AI as part of daily craft—from content ideation and drafting to audience work, campaign variants, personalization, reporting and optimization.
• Sit on the management team, bringing a strong market and commercial point of view to strategic questions.
• Help design, not just execute, how the organization goes to market as it scales.
• Build shared Marketing standards across different regions and business units.

What they ask

• Substantial B2B Marketing, Growth, Demand Generation, or Revenue Marketing experience in consulting, professional services, technology, data and AI, enterprise SaaS, or a comparable knowledge-led business.
• A proven track record of building programs that produced qualified leads, opportunities, pipeline, and revenue.
• Strategic and hands-on: able to sharpen a proposition, influence senior stakeholders, and decide where to invest, but also comfortable reviewing campaign performance, writing a brief, and building a campaign.
• Understanding of complex B2B buying processes, including long sales cycles, senior stakeholders, and buying committees.
• Build systems, not just slide decks, with knowledge of a working demand-generation rhythm.
• Think like an editor: find ideas worth telling and turn them into something senior buyers genuinely want to engage with.
• AI-native or AI-fluent in practice, using generative and agentic AI tools.
• Manage people well: coach, set a high bar, and create the conditions for colleagues to do their best work.
• Fluent in English.

• Real ownership in building this function.
• Commercial impact through direct collaboration with the CEO, management team, and business leaders.
• A meaningful mandate to build a better demand-generation system, sharpen offers, strengthen the brand, and redesign the website.
• Eligibility for a co-ownership scheme in line with other Group leadership roles.
• A collective culture with daily lunches, Friday drinks, and an annual Collective Week.