As an Online Marketer at an educational institution, you play an important role in increasing visibility, generating qualified leads, and optimizing the entire customer journey. In a rapidly changing digital landscape, you ensure that the organization is visible where parents and students orient themselves, compare, and make choices. You combine strategic insight with a hands-on mentality. You develop and optimize campaigns, analyze results, and translate insights into concrete improvements.
You work closely with colleagues within marketing and educational advisory.
What you will do.
- Develop and execute the online marketing strategy, including SEO, SEA, social advertising, and always-on campaigns
- Increase the online visibility and findability of the organization via search engines and AI platforms
- Develop a vision on GEO (Generative Engine Optimization) and AI search, and translate this into concrete actions to make the organization visible in answers from ChatGPT, Gemini, and other AI-driven search environments
- Identify new developments in AI, search behavior, and digital marketing and translate these into opportunities for the organization
- Optimize and manage the website and webshop, focusing on user-friendliness, conversion
- Manage online marketing budgets and optimize the deployment of available resources
- Monitor, analyze, and report on campaign performance and funnel results
- Initiate and execute experiments in conversion optimization and lead generation
- Research new online channels and gather customer insights through reviews, research and data analysis
Profile
We are looking for an online marketer who takes initiative, shows ownership, and sees opportunities before others do. You are analytically strong, curious about new developments, and enjoy experimenting with innovative digital marketing techniques.
- A completed HBO education in (online) marketing, commercial economics, or a similar field
- At least several years of relevant work experience in online marketing
- Experience with SEO, SEA, conversion optimization, and marketing analysis
- Interest in or experience with AI search, GEO (Generative Engine Optimization), and the impact of generative AI on online visibility
- Knowledge of Google Analytics, Google Ads, Tag Manager, and SEO tools
- Excellent command of the Dutch language, both verbally and in writing
- A data-driven and results-oriented way of working
- The ability to independently take on projects and involve stakeholders in your advice
Practical
Applying for a Certificate of Conduct (VOG) and a reference check is part of the application procedure. A valid VOG for education is required.
How to apply
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