A consultancy firm is looking for a lead management & support consultant on behalf of an international organization for activities within the Benelux. You will bridge the gap between the central CRM team, local sales teams, and the partner network. The primary focus is on optimizing the customer journey, managing lead generation campaigns, and supporting partners in maximizing their return from CRM systems and portals. You will also translate KPI data into concrete commercial insights.
What you do
- Campaign Coordination: Set up Direct Email (DEM) actions and configure local landing pages with lead forms, in close collaboration with the central CRM team.
- Prospecting and Sales: Set up, follow up on, and optimize prospecting activities and 'Sales Renewal' campaigns within the Sales App.
- Lead Management: Centrally manage and distribute leads; upload and assign public tenders to the partner network via CRM 365 and the Sales App.
- Customer Journey Mapping: Integrate purchase surveys into the 'welcome pack' and map key account activities and incentives.
- Data Management: Oversee and follow up on partner data migrations, including the upload and quality control of partner customer databases into the central CRM system.
- First-line Support: Act as the point of contact for partner sales representatives to resolve errors and operational issues in CRM 365 and the Sales App.
- Knowledge Sharing: Assist in developing clear workflow procedures, step-by-step plans, and manuals; actively support coaching and providing training and workshops to partners.
- Localization: Ensure consistent and high-quality translation (Dutch/French) of system labels, manuals, and documentation within CRM 365, the Sales App, and the CX portal.
- Customer Satisfaction: Follow up on customer surveys, share results with partners, and encourage engagement through 'CX success storytelling'.
- Information Dissemination: Create and distribute bi-monthly partner updates and internal communications via the CX bulletin.
- Internal Alignment: Participate in sales team meetings to align and follow up on product demonstrations and purchases.
- KPI Management: Monitor data quality, open sales opportunities, and lead conversion rates.
- Insight Sharing: Proactively extract and share KPI data with local sales teams.
What they ask
- Organizational Talent: You are an agile multitasker who easily switches between strategic alignment with central teams and operational support for local partners. You are proactive, have a strong customer focus, and take ownership of your projects.
- Experience: Experience in a CRM-driven role, sales operations, or as a customer experience specialist. Initial work experience with relevant commercial and technical insights is required. Experience within a B2B partner network or with international teams is a plus, but technical CRM skills are paramount.
- Technical Skills: Solid, demonstrable knowledge of Microsoft Dynamics 365 marketing automation and lead capture. Experience with business intelligence tools (or equivalents like Power BI) to monitor and interpret commercial KPIs.
- Flexibility: Willingness to travel to partners within the Benelux region when necessary for support or training.
- Language Skills: Fluent in Dutch, French, and English (trilingual). Moderate French skills are acceptable if combined with strong technical skills.
How to apply
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