As an all-round content specialist, you translate what is happening into current, relevant, and understandable content for a public organization. You choose the right story, the appropriate format, and the best channel. You like to be close to the stories, talk to people, create images, and sense what is going on. Sometimes you are on location to make a video, interview a resident, or experience what is happening yourself. This assignment is a maternity leave replacement.
What you do
No day is the same. You write catchy social media posts, elaborate personal interviews, make short videos, photograph on location, or assist with webcare. You simplify complex information without compromising the content and ensure coherence between different messages. You ensure that the organization's communication is reliable, recognizable, and personal. You will work on, among other things:
- Creating photo and video content for the organization's social media channels.
- Advising colleagues on the use of photos, videos, and other content forms.
- Writing and posting social media messages, interviews, news items, and experience stories.
- Translating complex information into honest, understandable, and personal content.
- Choosing the right channel and the most effective format for each message.
- Monitoring the coherence between messages, channels, and planned publications.
- Supporting colleagues with webcare and online responses.
- Following what is happening in the region and responding quickly to current developments.
- Contributing ideas for short-term and long-term content.
- Flexibly assisting with other activities within the Newsroom and the communication team.
You are given space to take initiative and ensure that content truly adds value.
Profile
You are an all-round content specialist with a nose for news. You easily switch between topics and target groups. You are creative, curious, and positively critical. You enjoy working together but can also go out independently to create a story. You naturally think in text, image, and video. You follow developments in social media and online communication and know what distinguishes different channels. Even under time pressure, you maintain an overview and ensure good quality content. Competencies:
- Creativity
- Initiative
- Environmental awareness
- Communication skills
- Collaboration
- Flexibility
What they ask
- Minimum of an MBO level 4 diploma in marketing-communication.
- Minimum of 3 years of experience as a content specialist/creator, communication employee, or editor.
- Ability to be quickly deployed physically on location in the region for current events and on-call duties.
- Up-to-date knowledge and work experience with social media and online communication.
- Experience with programs such as Coosto, Canva, and Adobe Premiere Pro.
Preferences.
- Experience with paid advertisements on social media.
- Experience within a (semi-)public organization.
- The ability to convert complex information into clear and accessible language.
How to apply
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