Back to all jobs
Visible on IKONS todayNewPopular
North HollandHybrid36 hours/week<3months
You will optimize and grow performance marketing activities for well-known brands within a media company.
- The focus is primarily on Google Ads and Google Shopping, supplemented with Microsoft Ads.
- You always keep an eye on the broader channel mix and effective use of performance budgets.
- With a data-driven approach, you continuously test and optimize campaigns.
- You translate insights from dashboards, reports, and web analytics setup into concrete improvements.
What you will do.
- Paid advertising: setting up, managing, and optimizing campaigns in Google Shopping and Google Ads, supplemented where necessary with other forms of online advertising.
- Channel mix and budget allocation: contributing to the deployment and allocation of budgets across various paid channels based on performance.
- Performance optimization & web analytics: analyzing traffic flows and conversions, and extracting insights from dashboards and reports to continuously improve campaigns.
- Working on performance marketing campaigns for well-known titles.
Profile
- Higher professional education (HBO) working and thinking level.
- Minimum 5 years of experience in performance marketing and SEA optimization, including Google Shopping and Google Ads.
- Affinity with broad performance marketing, such as SEO, SEA, social advertising, dashboarding, programmatic, web analytics, and data management.
- Strong analytical skills, a feel for the right channel mix, conversion attribution, traffic flows, and optimizing paid channels and associated budgets.
- Technically proficient and experienced with tools such as Data Studio and Google Tag Manager.
- Takes responsibility and can work well both independently and in a team.
- Able to express yourself well in both Dutch and English, and write flawless Dutch.
- Experience with Channable and CSS is a plus.
How to apply
View the full assignment text and application details once your tailored application is ready.
Order a tailored application to view the full assignment and application details.
More context, less searching.
You get enough context to judge whether this job is relevant. The full brief, client details and next steps stay available inside the app.